McCain Food Service, a Canadian multinational and the world’s largest producer of frozen potatoes and derivatives, has a global presence that positions it as a key player in the food products market for the hospitality industry. At Esedigital, we began our collaboration with McCain Food Service by managing the maintenance and SEO of their WordPress website.

As the project evolved, our role expanded to provide support in the complex task of migrating their local websites to a single international global site. In this process, our digital marketing team provided technical and strategic assistance in the areas of technology and SEO, taking responsibility for coordinating and advising on best practices to ensure a successful migration.

Our main objective was to ensure that the redesign, new structure, and site content would not negatively impact the site’s performance or brand visibility. This included coordination with McCain’s team in Spain to offer key recommendations that would be implemented at an international level.

Over time, our collaboration expanded to include support in SEM, launching campaigns in Spain and Portugal, and international SEO, unifying global best practices. Additionally, we worked to improve the site’s usability by auditing and recommending design improvements using tools such as Hotjar.